5 steps for handling a social media crisis
The overriding theme is to respond rather than react, of course, but here is a sensible protocol for handling negative comments—whether they’re justified or not.
The overriding theme is to respond rather than react, of course, but here is a sensible protocol for handling negative comments—whether they’re justified or not.
When a train derailed in the Quebec town of Lac-MĂ©gantic in early July, the chairman of the railway company handled the crisis poorly. Follow these tips to avoid his mistakes.
The next time your company faces a crisis, lighten the mood in the office with the songs on this list.
In the current communications environment, a crisis isn’t something to avoid. It’s an inevitability, says Burson-Marsteller’s chief global digital strategist. He offered some wisdom on how to deal with that.
When the spit hits the fan, speed and contrition are crucial, but don’t forget about location, location, location.
You can’t always avoid a crisis situation, but you can be ready for one. Here’s what you need to know.
Beth Israel Deaconess Medical Center treated 24 victims of the Boston Marathon bombing. That was just the start. About 1,000 media requests poured in after the two suspects were admitted.
Spirit AeroSystems had to get creative to stay connected and prevent its stock price from taking a hit following a storm that brought its operations to a halt.
The author says the clothier’s crisis communications was sharp as it managed the fallout from a black yoga pants recall that became the talk of the media last week.
Even in the age of new media, your communications plan requires forethought and diligent execution to succeed. Follow this guide.
The College of Cardinals elected Argentinian Cardinal Bergoglio the new pope, the first pontiff from South America. He will need to be a strong communicator in the modern age.
World Vision’s media relations director went to the Horn of Africa and shared, through social media, the ‘harsh realities’ of famine and drought.
The restaurant has taken many PR missteps since a server posted a customer’s receipt online. Here’s how it could have avoided them.
Readers shared the characteristics they think every good boss must have. Do you agree?
At the onset of any crisis, organizations must determine the answers to these questions promptly.