What PR pros can and must learn from journalism
A former reporter offers keys to forging a successful partnership.
A former reporter offers keys to forging a successful partnership.
Employee engagement starts with employees—surprise!—but how?
Consider your audience before posting the same update to multiple social media channels.
Pessimism, rigidity, arrogance—all are hallmarks of a networking strategy that’s destined to fail.
Now, after the Olympics, promoters seek to keep its popularity gliding along.
From within entertainment PR, a pro’s take on the ‘reality’ of the E! reality show.
Smart companies stress education, transparency, legal liability, and company goals and values.
At Ragan conference, PR expert forecasts significant changes for networks and the industry.
Viral video uses unscripted format, but creative team carefully plans process and visuals.
Networks and blogs gaining momentum as viable sources of information.
With a few online tools, you can do real-time market research via your laptop.
A communicator offers lessons learned during a collaboration on her company’s intranet.
Stop procrastinating, start preparing, and take the plunge.
Former journalists dispute agency owner’s claim of a skills gap between the professions.