Can GM employees woo the country back through social media?
Staff updates attempt to give the automaker a friendlier face—and help sell its cars and trucks.
Staff updates attempt to give the automaker a friendlier face—and help sell its cars and trucks.
From live-tweeted surgeries to crisis communication, networks deliver real-time information.
Hatfield Quality Meats offers lessons in dealing clearly and directly with a diverse workforce.
A Web 2.0 world is watching as scandal rocks the Catholic Church, all the way to the Holy See.
Coordination and specifics throughout are essential for crafting a winning campaign.
Some are empty ideas, some are already old-hat—but making a difference is up to you.
Flaws abound in one entrepreneur’s proposal for a marketing business model.
Retailer turns to its work force to build a dynamic, newsy intranet at low cost.
4 ways to advance your professional goals by not attending the interactive festival.
Don’t know what to say? Here’s a suggested template.
Its free-bagel-and-a-schmear campaign was only the beginning.
Are you prepared for the challenges that await corporate communicators in the not so distant future?
Digital releases have a long way to go before becoming a viable local news source.
A lesson in handling a PR powder keg (Hint: Having your own show helps).
How to help your writers avoid the pitfalls that make most corporate writing dull, uninspired and convoluted.