12 important steps bloggers should never forget
If your blog isn’t appearing in Google search and traffic is low, make sure you’re not forgetting these important steps.
If your blog isn’t appearing in Google search and traffic is low, make sure you’re not forgetting these important steps.
Social media doesn’t have to be a time suck. Here’s how to create and manage a productive social media schedule.
What you don’t know—but should—about common platitudes including ‘Jargon is bad’ and ‘Join the conversation.’
Customers who check in at one of the drugstore chain’s 8,000 locations through Facebook or Foursquare get messages directing them to products, offering coupons, or informing them of donations.
Add keywords to your pins, link Pinterest to Facebook, and more to boost your company’s search ranking.
The travel guide publisher treats Facebook quite differently from its own forum, Twitter and, most recently, Pinterest.
A study corroborates the long-held belief that compassion to wronged parties plays a critical role in restoring a brand’s reputation.
Employees may be all over Facebook and Twitter on their personal time, but that doesn’t mean they want to tweet for their company.
How press releases, Facebook posts and even tweets can bring new customers in the door—if you have the right strategy. Here’s how.
Want to know the best way to start a speech? Follow this process to captivate your audience.
Sometimes it seems business-to-consumer companies get all the attention. Not this time. Here’s one for the business-to-business communicators.
A day in the life of someone who’s immersed online, be it PR, social media, or marketing. How he manages to get it all done.
Are you exposing too much of yourself online? A former FBI agent explains how to cover up a little to showcase your best features.
The yogurt company aims to appeal to its fans’ varied interests with healthy eating tips, photos of sweet treats, recipes, life lessons, even travel.
From surprising a fan with a free steak to creating a Pandora station for a TV show, these five companies know how to succeed on social media. Take a look at how they do it.