Ex-journalist dispels myths about PR pros
After a long career in the newsroom, a reporter turned public relations pro rebuts six misconceptions journalists have about their ‘dark side’ counterparts.
After a long career in the newsroom, a reporter turned public relations pro rebuts six misconceptions journalists have about their ‘dark side’ counterparts.
While your page will look significantly different with the Timeline format, the way you engage with your fans should stay the same.
The Natural Resources Defense Council’s campaign to save wildlife and wetlands has a presence on the site, but contributors try to keep it fun.
Spurred by job projections through 2020, a professor surveyed her students and garnered fascinating insights into what the next generation is thinking.
Want to post content your audience will go crazy for? Just take a look at your analytics to see what people respond to the most.
The famous author’s March 2 birthday reminds us of the timeless lessons his books offer. PR pros, are you heeding his advice?
The nonprofit must recalibrate its PR, break its silence, and talk about what it knows best—fighting breast cancer—to help repair the damage to its reputation.
Save time, be more efficient and go beyond the obvious with these helpful tips.
Research reveals when to post, how often, time of day, days of the week, and much more.
This Web content expert says senior executives don’t want to hear about your content strategy.
Facebook is poised to roll out its Timeline feature for brands today. Are you prepared?
The department store chain communicates with its 155,000 employees and millions of customers through consistent planning.
We all know they’re invaluable, but finding them isn’t easy. Have you tapped all your resources? Here’s a checklist.
Can your staff articulate what your company does? Get cracking if you have any hope of engaging them in the businesses.
The Swedish clothing retail chain is in more than 500,000 people’s circles, more than any other brand. Pictures and videos got them there, experts say.