7 social media lies you should ignore
There are plenty of misconceptions and half-truths muddying the waters about how a brand should be portrayed online. This should clear things up.
There are plenty of misconceptions and half-truths muddying the waters about how a brand should be portrayed online. This should clear things up.
Heed these simple tips to start building an active community.
You don’t have to sponsor the London Games to benefit from its global audience. Here’s how the games can help grow your brand.
From an uncooperative IT department to a minimal budget, here are five common obstacles social media teams face. Can you relate?
The airline combines customer service and promotions in one account that boasts 400,000 followers, making sure none of its content is ever canned.
From Budweiser and Coca-Cola to Starbucks, how global giants connect with fans across markets, languages and platforms.
How organizing your boards, repinning, and adding keywords can turn your followers into customers.
Get a comprehensive list of social media tools, measurement tips, and helpful hints on how to stay sane in our round-up of the first #RaganSocial Twitter chat.
Google now personalizes search results based on location, content type, and more. How and why you must adjust your strategy to reflect the new model.
These tactics will drive traffic to your profile, then make a solid impact once people get there.
Feel overwhelmed by social media? Break your job into small tasks and get it all done in just 15 minutes.
Identifying your audience—and your competition, for that matter—is essential for devising, measuring, and fine-tuning your strategy.
As a PR pro, you juggle clients from all types of industries. Use this proven system to stay on top of each one.
Do colleagues claim anyone can do what you do? Do they think you lack an eye for strategy? Vent your frustration and vote in our new poll.
Beer brand Dos Equis’ character has been going strong since 2006. It’s using Facebook to ‘expand his legend’ with contests and fan participation.