The 7 Cs of building a social media strategy
From community to conversion, the author provides a guide for any brand or person looking to build a presence on social media. Bookmark this one.
From community to conversion, the author provides a guide for any brand or person looking to build a presence on social media. Bookmark this one.
Blogging entails more than just writing a post and hitting ‘publish.’ Setting objectives and a time frame for achieving them is just the beginning.
This social media pro says yes, because they raise customer expectations too high. Do you agree?
As organizations grow their digital presence, content has become the currency of choice. PR professionals should be helming the effort, the author says.
If your brand targets millennials, you may want to add this Pinterest look-alike to your social media strategy. A millennial explains why.
Your organization’s commitment to positive citizenship should be clear to see, but not all for show. Take a look at how to maintain the proper balance.
You’re not required to give an immediate response, but you are required to give an accurate one. So when is it appropriate to use social media in real time?
Spam isn’t the primary culprit. The emails you want (or need) are clogging your inbox and sapping your time. Try these techniques for taming the monster.
If you keep your word, read a lot, and treat others with dignity, you’re on your way to a long career in public relations.
Here are some common mistakes that can disengage your audience and even send them into your competitors’ welcoming arms.
How many names do you recognize? Which of them do you follow? And what other names would you add to the list?
Want Gen Y to love your brand? Be fast, sound like a human, and promote a good cause, this millennial reveals.
Did you miss Ragan’s second Twitter chat? Don’t fret, we’ve got you covered.
Whether you want to find interesting content or engage in worthwhile conversation, one of these hashtags will work for you.
In a recent poll, Ragan.com readers said the biggest misconception people have about communicators is that anyone can do their job. Do you agree?