Speechwriting: What made JFK’s rhetoric great?
The combined talents of Kennedy and speechwriter Ted Sorensen led to some of the most memorable moments in modern politics. But the foundation was Kennedy’s vision.
The combined talents of Kennedy and speechwriter Ted Sorensen led to some of the most memorable moments in modern politics. But the foundation was Kennedy’s vision.
Fighting Nazis with obsolete rifles. Overcoming a childhood deformity to win the Olympics. Battling Alzheimer’s disease. Choose stories they’ll remember. Here’s how.
Leaders emphasize the year’s reforms and changes, despite departure of controversial executive director.
The owner of a New York real-estate company has given raises to 40 employees who have tattooed the company logo on themselves. It’s a novelty, but the fun may not last.
Bells and whistles don’t trump concise, clever, and valuable content, internal communications experts say. Oh, and apparently people like photos, too.
Glassdoor just released a list of the 50 highest-rated CEOs. Is work turning into a popularity contest, with the emergence of sites for critiquing bosses? And could your recruitment efforts suffer?
Apply these easy tips before, during and after your speech to keep it focused, engaging, and enduring.
A Boston-area English teacher reaped the social media whirlwind—and praise nationwide—by telling students they’re just ordinary folks. Should other speakers use the same approach?
Rob Friedman, Eli Lilly’s senior director of communications, says your evidence must be relevant, grab people’s attention, and resonate emotionally.
Would ‘roborant’ beef up your news releases? Is ‘fastuous’ too haughty for a white paper? Or are the simple ‘you’ and ‘I’ enough?
Corporate communicators, think of yourself as storytellers if you want people to remember your brand, products or executives.
UMass Medical School started a photo contest to connect colleagues in different locations; in the Netherlands, a telecommuting campaign aims big; and other highlights from this month’s IBF Live chat.
Burned by off-the-cuff remarks, leaders tend to keep their eyes glued to the text when they stand at a lectern. Here’s how to turn them into dynamic orators.
Writing and editing takeaways we can all apply immediately.
Commencement addresses of various levels of quality provide lessons—positive and negative—for speechwriters.