Blog positions UPS as logistics leader
The company isn’t just about delivering Christmas packages. With the help of a blog headed by a BusinessWeek veteran, it seeks to be a global leader in shipping and strategizing.
The company isn’t just about delivering Christmas packages. With the help of a blog headed by a BusinessWeek veteran, it seeks to be a global leader in shipping and strategizing.
Professional life and protocols have transformed into something unrecognizable from 20th-century mores. Is personal branding as simple as adding a word to your Facebook bio?
‘Slimy,’ ‘blackmail’ and ‘#ProfitsoverPeople’ are among the many rancorous postings on social media about the insurer’s announcement. What does Aetna have to say? Not much.
Many are still reeling from shootings in Dallas and other U.S. cities that took place last week. For those wanting to respond, here’s advice.
Most great careers start with a well-received interview. To ace your next sit-down, hone your promotional skills. Here’s a list of available communications positions to motivate you.
Join the Speechwriters and Executive Communicators Forum LinkedIn group and lend your experience and authority to the speechwriting conversation.
Marketers and brand managers must steer away from making their organization the protagonist and focus on emotional tales about real people. P.S. Tidy endings are boring.
A financial company wins shares and praise for stories about bringing a dog home from Afghanistan and donations to emerging scholars.
The nonprofit TED has become a major forum for leaders bringing forth new ideas. Here’s how to make your speaker’s talk a success, regardless of the venue or audience.
One candidate could help form partnerships with an iconic sports franchise—The Harlem Globetrotters.
Cut the thank-yous. Start bold. Take inspiration from ‘Star Wars.’ Even pros can learn new tricks to improve the punch of their words.
Corporate communicators need observe only four commandments, not 10, to do a superlative job. But those four are inviolable. Here they are.
The move paints the CBS Interactive-owned publication as ‘a brand making a very bold decision,’ according to one advertiser.
Writing a speech? Good stories are more than your speaker’s favorite penguin-walks-into-a-bar joke. Integrate them into the speech.
Offering feedback isn’t always easy, but following these five tips can help both you and the recipient see it as a gift.