Your response to a disaster starts long before the first flare-up. It must begin with a change in mindset among everyone in your organization. Preserving your reputation is vital. Here’s how.
Responses to a PR flare-up vary. Some strike the proper balance of contrition and planned action. Others fall into familiar—and terrible—categories. Here are five awful approaches.
Maybe you have your PR disaster plan clear in your mind. What, though, if you’re on a surfboard or cruising at 25,000 feet when it all hits the fan? Take these steps to prepare your entire staff.
Consider these insights from retailers that faced backlash for several costumes that consumers called inappropriate, along with universities looking to stop problems before they happen.
If your rival suffers a PR blow, you could also take a major hit. Take steps to differentiate your business and clarify your position.
Don’t let the pressure get to you the next time disaster strikes. Here are three common roadblocks to a successful crisis response—and how to fix them when it matters most.
Realistic simulations can reveal crucial weaknesses in your team, help you prepare for specific emergencies and give you an edge when it really hits the fan.
Elon Musk says employees should go above or around their managers if necessary.
Elon Musk says employees should go above or around their managers if necessary.
From mitigating the impact of crises before they happen, to planning, practicing and preparing for the worst, be ready to communicate clearly when an emergency strikes.
Instead of negating a PR disaster, the credit bureau fueled online criticism with its handling of news that stolen information could have affected 143 million people.
It’s more than just ‘sending out stuff.’ Here’s how to clear away the misconceptions and get the respect you deserve.
When disaster or a seismic change hits your organization, your first thought might be to calm customers, but don’t overlook your staff. They need reassurance—and can help with messaging.
Crises are inevitable, but they don’t have to be fatal to your brand’s reputation. Proper planning is essential.
How you respond to a disaster or consumer backlash can make or break your organization’s reputation. Consider a few suggested methods—along with a couple to avoid.
