Facebook, Uber and Wells Fargo have all taken to the airwaves to bring their mea culpas into consumers’ living rooms and mobile devices. How much impact are they making?
Crises aren’t always avoidable, but following these steps will help you stay calm and protect your organization.
Instead of haphazardly scattering seeds, tend a tidy, focused plot. Prune and weed aggressively, and take time to celebrate fruitful harvests.
Crises aren’t always avoidable, but following these steps will help you stay calm and protect your organization.
Ameliorating a PR disaster can be tricky, but the coffeehouse chain’s words and actions, after two black men were wrongfully arrested at one of its stores, offer lessons for communicators.
Crises aren’t always avoidable, but following these steps will help you stay calm and protect your organization.
As the president’s communications team tries to put out fires, their messaging goals and legal duties don’t always align. Here’s how PR pros can work with legal defense efforts.
As the president’s communications team tries to put out fires, their messaging goals and legal duties don’t always align. Here’s how PR pros can work with legal defense efforts.
What can PR pros learn from the social media founder’s trip to Capitol Hill? As many give the billionaire a passing grade, here are some lessons from his performance.
Crises aren’t always avoidable, but following these steps will help you stay calm and protect your organization.
There are many approaches to mitigate a PR fiasco, but some tactics are misguided—and dangerous for your reputation. Make sure you avoid committing these common mistakes.
With allegations of sexual misconduct by staffers in Haiti, the disaster relief agency has found itself in a PR catastrophe. Statements and inaction by top exes have only fueled the firestorm.
The restaurant group blamed its new supplier after the fast-food chain had to close most of its restaurants in the U.K. and Ireland. KFC is relying on humor, as social media clucks its disdain.
Disaster-response planning requires just that—planning. Here are steps to take in advance of any PR calamity, as well as tactics to execute once you’re knee-deep, or neck-deep, in hot water.
When the popular TV show sent simmering viewers flocking to Twitter to bemoan a fictional appliance malfunction, here’s how the manufacturer responded. Spoilers ahead.
