Lego’s social media strategy excites hard-core fans, attracts new customers
Head of social engagement at the world’s second-largest toy company pushes for more real-time connections with customers across many platforms.
Head of social engagement at the world’s second-largest toy company pushes for more real-time connections with customers across many platforms.
When people show they love your brand, show them some love back. You will turn them into life-long fans-and keep the social media conversations flowing.
Understanding hidden costs, contingency plans, and the benefits of brainstorming could sway your decision.
You can get organized and head off writer’s block simply by having a schedule that ties your objectives to holidays and other events relevant to your brand.
Your bigwigs don’t care about your Klout score. They don’t care how many press releases you write. Instead, show them you’re responsible for that spike in sales.
Your bigwigs don’t care about your Klout score. They don’t care how many press releases you write. Instead, show them you’re responsible for that spike in sales.
Finally—some young upstarts for Generation Y to sneer at. The question, though, is what (and how) this new batch of consumers will buy. Is there a way to market through Snapchat?
Big brands tweet more, use more hashtags and are more engaged, according to a recent report by Simply Measured.
More than 80 percent of journalists regard images with text as important, but only 38 percent of PR pros add images to news content, a study finds.
There’s an avalanche of brand-produced content out there, and a lot of it is crap. It’s the PR pro’s obligation to head it off to maintain (if not strengthen) good relationships with journalists.
Placing quantity above quality, asking for non-nitpicky editing, and seeking an entrée into a journalist’s ‘Rolodex’—these are a few of our least-favorite things.
After all the fun of December, January descends quickly into dreariness. It doesn’t even have the good taste to have only 28 days, like February. Here’s how to cope.
Do you follow everyone who follows you? Do you have a strategy for determining who to follow? Do you have a protected account? See if you fit into one of these categories.
Afraid your employees will waste time on an internal Facebook? ‘No guts, no glory,’ says a top SAS internal communicator. Get them involved, so your organization benefits.
Delta, J&J, Starbucks, UPS, and Walmart have all found creative ways to use Twitter to drum up attention. It could be worth taking a few pages from their playbooks.