Platform serves up expert profiles as ‘snackable content’
As ‘thought leadership’ grows in importance, ExpertFile brings content from across the Web back into organizations’ sites, drawing reporters and speaking engagements.
As ‘thought leadership’ grows in importance, ExpertFile brings content from across the Web back into organizations’ sites, drawing reporters and speaking engagements.
Eighty-two percent of B2B marketers plan to spend more money on content marketing in 2014. Here’s what they will likely be spending it on.
This infographic details how online videos can boost your organization’s bottom line. If your boss is hesitant to add video to your marketing strategy, these insights could help.
A conversation with the retail giant’s senior director of digital communications reveals how it manages seven different accounts, makes use of promoted tweets, and manages crises.
A conversation with the retail giant’s senior director of digital communications reveals how it manages seven different accounts, makes use of promoted tweets, and manages crises.
Much of the talk about creating a great place to work centers on things like employee morale and benefits. But the sharks are circling. First, be a place where great ideas rise, a new CEO says.
Just because PR pros have more direct connections with reporters via social media, that doesn’t mean courtesy and decorum should go by the wayside.
Whether you want to learn how to create viral content or simply stretch your creative muscles, there’s something on this list for you.
After a career as a writer, the author conveys basic truths about the craft—along with ways to hone your linguistic abilities, regardless of your profession.
A mentoring relationship cannot be a one-way street. If you find someone who offers career guidance, here’s how to keep that special relationship bearing fruit for both of you.
Set yourself apart from other candidates when you whip out these intelligent and unexpected queries at your next interview.
As the media and online landscapes change, so must public relations mindsets and tactics.
The tech giant’s VP for communications shares how it engages and interacts with the public.
The National Cancer Institute, the New York City Health Department, and Planned Parenthood all use text message campaigns to help people live healthier lives.
Hold a contest to gather employee stories. Make videos featuring successes. Invite a Joan Rivers lookalike to a party. Engage your staff and help them absorb your messages.