Facebook nixes ‘like-gating’
The practice, which required users to ‘like’ pages to enter contests, get coupons, or otherwise earn incentives, will be verboten starting Nov. 5.
The practice, which required users to ‘like’ pages to enter contests, get coupons, or otherwise earn incentives, will be verboten starting Nov. 5.
PR measurement doesn’t always have to be so complicated. Check out what your website—and Google Analytics—is telling you.
Bloggers and reporters are flooded with pitches every day, but pitches with certain elements always rise to the top.
Key employees have a greater influence on their colleagues than do senior leaders, research shows.
Most journalists have techniques they use to get meaty quotes from interview subjects. Here’s how to give them the meat without letting them draw blood.
People often believe those who gesture do so when they’re struggling to find the right words. However, research indicates that those who gesture actually speak more smoothly than those who don’t.
PR professionals are going visual to tell their brands’ stories, and with over a third of U.S. women using Pinterest, the social platform is a huge draw for campaigns.
Impressions don’t cut it in PR measurement at the fast-food chain. What matters is proving one’s impact.
Thinking about a career in PR? See how you match up with these 10 traits of successful public relations pros.
This author found some inspiration on his summer vacation that could help your organization take its branding to the next level.
Monsanto seems to constantly face lawsuits, protests and all-around bad press, yet it’s keeping its stockholders happy. Here’s how.
A new survey finds that major platforms rank relatively low when it comes to user satisfaction. That malaise needn’t hurt your online efforts, though.
Don’t let money stand between you and better social media management.
A whole lot of business websites just don’t cut it, according to research. If yours is falling into any of these traps, it may require some reworking.
The five steps the airline should take to change public perception.