7 PR storytelling sins
PR pros looking to tell their clients’ stories can look to classic tales full of conflict, drama, and excitement as a template.
PR pros looking to tell their clients’ stories can look to classic tales full of conflict, drama, and excitement as a template.
Did your job make the list? If so, you may want to cover yourself in shark repellent.
Setting viable metrics starts with the formation of your PR program. Consider your goals, campaign scope, and audience. And be sure your tools and benchmarks match up with these other elements.
And 30 percent want to be engaged via a wellness program. If your organization doesn’t already offer a digital engagement strategy, it’s time to get started.
Forward-thinking organizations are stacking their PR and communications teams with journalists so they can tell stories with human appeal.
Integrated marketing communications is poised to take on a whole new meaning, a new complexity, a bewildering fluidity. Are you ready?
Creative content without a data-based strategy won’t perform well, and neither will strategic content that’s unappealing. Here’s how to blend the two to create the perfect content marketing campaign.
If your organization doesn’t use mobile, this infographic will motivate you to get started. For example, did you know 80 percent of smartphone owners want mobile information while they shop?
Ditch the funnel, the ROI, and the SaaS. Put your actual work in accessible terms, and let them know that your company’s thriving. Then pass the cream and sugar.
The most important factor that distinguishes them from their peers: They take responsibility for their engagement.
Organizations have every right to manage their own public relations, but if they do, they aren’t availing themselves to these techniques PR pros learn over their careers.
Jennifer Lawrence is down to earth, funny and authentic. Follow her lead to make your brand more relatable online.
Social media’s return on investment isn’t about how many likes you have, but the strength of your connections with your customers. Here’s how to strengthen them.
An Edelman blog post about viewing Robin Williams’ suicide as a carpe diem moment was misguided, and made the PR profession look bad.
An article advising startups to delay hiring a PR team inspired this PR pro to list the many reasons why that is bad advice. Do you agree?