5 reasons PR should own brand journalism
The development of a storytelling campaign often raises the question of who should manage the project. Here are arguments for staking your claim and keeping things on track.
The development of a storytelling campaign often raises the question of who should manage the project. Here are arguments for staking your claim and keeping things on track.
Learn the secrets of the agricultural co-op’s internal communications.
With changing social media algorithms and online ad blockers, this method is becoming ever more important. It does require a hefty budget, though. Try these persuasive approaches.
Putting your campaign on autopilot and guessing about your audience without the benefit of metrics will doom you in the coming year. Resolve to stop undermining your own efforts.
Your eager, young charges should get the most out of their time with you—so they’ll come back as eager, well-trained employees. Get your own coffee, and start engaging them. Here’s how.
The social media app is in the planning stages of an API, which would give marketers access to more ads and ways to reach consumers.
Some of these tips are old standbys; others are unique to the new year. Read on to determine which your organization should emphasize during our next revolution around the sun.
You can manage your online networks without succumbing to the bot overlords—and alienating fans and followers in the process. Try these on for size.
The overwhelming majority of your employees and customers use smartphones and other mobile devices. Follow these protocols to keep your communications at their fingertips.
How to keep employees engaged was top of mind this year. Add these tips to your arsenal today.
Visual storytelling captures attention and delivers messages that stick in viewers’ minds. Here are some fundamental approaches, along with tools to streamline the process.
Texting, Snapchat and other digital channels are only part of the discourse puzzle. New research shows that members of Generation Y long for in-person exchanges. No, really.
Tired of getting just a handful of likes on each post? If you want your followers to comment on and share your photos, heed this advice.
Atlanta-based brain and spinal injury center’s newsroom attracts and retains audiences through social media and paid promotion.
Reporters often complain about PR pros’ poor media relations habits. Here’s to how to give them what they really want this year.