After cost cuts, the struggling company says it will focus on attracting new users by focusing on mobile growth, native advertising and social media. Will it be enough?
Spring will come early in 2016, says Punxsutawney Phil, who did not see his shadow Tuesday. He and the movie ‘Groundhog Day,’ are symbolic, but what can they tell us about communications?
We hear time and again: Don’t read your slides verbatim, make eye contact, and so on. Here are a dozen important presentation guidelines that tend to fly under the radar.
Nearly 70 percent of Michiganders disapprove of Gov. Rick Snyder’s handling of the water crisis in Flint. He pledged transparency but won’t reveal who is paying the two PR firms he’s just hired.
A stage as big as the Super Bowl means big time exposure for brands. As consumers strive for engagement with brands, marketers plan more than just ads. Here are strategies to note.
The professional network is a great venue for showcasing your expertise. There are caveats, however, so arm yourself before you hit ‘publish.’
Simply creating a post and hitting publish won’t do you much good. It’s got to get in front of lots of eyeballs. Here’s a way to satisfy inquiring minds and inveterate sharers.
Timing can be play a crucial role in landing a new job, but it isn’t the only factor. Some recruitment agencies suggest relying on data. Here’s are dozens of available positions to get you started.
We know you’ve been waiting: The 2016 Media Relations Awards have launched. Tell us how your media strategy caught the eyes of journalists, influencers and bloggers with compelling stories, video and social media posts. Let us showcase your hard work—enter today!
The beverage maker’s global initiative is its brand managers’ effort to unify its products under a new marketing strategy. Here are rebranding lessons to learn from it.
More depends on a good headline for a post than you might imagine. Social research has uncovered powerful truths about writing a headline that inspires lots of online sharing.
There’s no need to worry about public relations jobs being replaced by computers any time soon, but certain tasks can certainly be handed over to the machines.
Show us how you put digital PR and social media to work for your organization. We will spotlight the best digital communications strategy, so apply today. Final deadline is Jan. 25.
Show us how you put digital PR and social media to work for your organization. We will spotlight the best digital communications strategy, so apply today. Final deadline is Jan. 25.
The social network is increasing its character limit, launching new advertising products and cracking down on bullying. Here’s how the updates affect communicators.
