What started as a campaign to raise awareness for its honeybee mascot—and the brand—turned into a sticky situation for General Mills. Here are strategies communicators can learn from it.
Employee engagement is crucial to productivity and retention, but if you’re not eliciting relevant information from your staffers, you can’t meet their needs. Take a new tack.
From identifying and measuring consumers’ online behaviors to the rampant damage caused by ‘fake news,’ practitioners must continually recalibrate—or lag the field.
Share your strategy for leveraging this emerging platform. Enter PR Daily’s 2017 Digital PR & Social Media Awards. We have more than 20 categories spanning social campaigns, activity and use of platforms. Enter by the final extended deadline, April 5.
A trip to the ballpark, a barbecue cook-off, even birthday cake in the break room can forge bonds—or foster friendly rivalries—that will boost camaraderie and, in turn, productivity.
From planning events to doctoring PowerPoint decks, tasks that shouldn’t fall to you end up in your lap anyway. Here’s help in drawing the line so you can focus on big-picture issues.
When you juggle multiple social-media profiles, important to-dos are bound to slip through the cracks. Use this checklist to stay on track and keep your online presence vibrant.
Use this nuts-and-bolts guide to ensure your intranet gives employees the tools and connections they need to do their jobs better.
Insights from Gary Vaynerchuk, Seth Godin and others can fuel your creativity and offer perspective into engaging current and potential customers alike. The human touch is key.
Two Walmart communications pros share how the retail giant is taking control of its reputation. Steal a few lessons from its playbook.
Do you have a smarter approach to media relations? Submit in 20 different categories to PR Daily’s 2017 Media Relations Awards by the final deadline April 12.
The world has changed dramatically in just the past few years, and PR has rushed to adapt. Take a look at some of today’s most challenging issues.
The company announced its lofty hiring goal in a recent shareholders meeting. Interested communicators can take advantage of available positions at the coffee chain and elsewhere.
Building a culture of trust and motivation within a business is a two-way street built largely on communication.
Samsung, Under Armour and Deutsch Bank responded to crises by printing apology ads in major publications. This communicator says the tactic is a ‘Brand Aid,’ not good PR.
