Announcing layoffs? Ditch the buzzwords, and focus on people
There’s no easy or right method to break bad news, but you can soften the blow and convey the bad tidings without sounding like a corporate guillotine. Consider three key elements.
There’s no easy or right method to break bad news, but you can soften the blow and convey the bad tidings without sounding like a corporate guillotine. Consider three key elements.
Even if your budget is busted, there are plenty of PR plays at your disposal.
Engagement is at the core of recruitment and retention, not to mention productivity. Try these approaches to improve internal connections and accelerate your business.
Public relations pros are often fantastic storytellers. This is especially true when it comes to doling out advice. Jot down this pro’s top tips from his decades in the business.
There’s a lot more to using this ever-expanding format than hitting ‘record’ and posting it online, waiting for it to go viral. Try these approaches to entice and captivate your audience.
Some say the impact of the infographic is weakening and urge brand managers to look at other forms of content. Not so fast.
Perhaps that person’s niche doesn’t align with your organization, or maybe you just plowed ahead into your pitch without forging a relationship. Learn from these common missteps.
PR pros and other communication specialists can help their colleagues with clearer messaging, which will enhance productivity—and minimize headaches for everyone in the pipeline.
You could work under the golden arches in this week’s featured job listing at McDonald’s.
Metropolitan State University of Denver revamps its approach to create newspaper-style stories featuring its successes. Readers are noticing.
When passengers were stuck in a nearby airport, Mall of America invited them over. It’s part of a strategy that emphasizes newsjacking, celebrity sightings and storytelling about big events.
For a long time, companies tried to be apolitical, staying out of divisive issues. In the near future, a business that doesn’t take sides on a divisive issue will have a scant few customers.
Managing employees is an ability quite distinct from other public relations tasks. Once promoted, you must recalibrate aspects of your approach to staffers.
The way you brand your organization has a lasting effect on your overall prosperity and success. Don’t let these common oversights set your marketing efforts back.
Top execs and middle managers alike face a common quandary: How can we sustain our vibrant culture? Walking the tightrope between vitality and consistency depends on communication at every level.