How to help execs wade into social media
As more and more top leaders launch forays into online platforms, you can offer guidance and caveats to keep their voice authentic and their messaging clear.
As more and more top leaders launch forays into online platforms, you can offer guidance and caveats to keep their voice authentic and their messaging clear.
If you build it, they will come—maybe. If they do, will they come back? The first exposure to your internal hub is crucial, so try these approaches.
The tone of your copy is just as important as tight and grammatically correct prose. Consider these guidelines when settling on your style.
Here’s a look at what communicators and medical organizations have put together in support of the annual mustache-focused campaign.
A low-profile blogger questioned the pop singer’s politics—specifically an apparent leaning to the hard right—and her legal team pounced. That roused the ACLU, and a national battle arose.
Every platform has its inherent strengths and weaknesses. This infographic breaks down what each channel does well—and how that affects your media strategy.
Make sure every piece you craft is tailored for mobile devices and short attention spans. Remove any potential friction for readers, and hey, lighten up.
This trio of traits can make you indispensable and help vault you to the top of your profession.
Start by identifying your objective. Then, define your measurements, establish your target audience, and craft your strategy.
The social media companies continue to adapt in the search for larger audiences and greater ad revenue. Here’s how media marketers can go with the new flow.
Billionaire Joe Ricketts shuttered local coverage hubs in apparent retaliation for a successful unionization effort. Former employees and customers have flocked to social media to speak out.
Hint: Humans must be involved!
Want to win more business? Smile, give firm handshakes, mind your posture, and take time to connect with everyone in the room.
Fact-laden messages won’t win you favor with consumers. Appeal to their hearts instead.
Content marketing and PR efforts that resonate with online audiences must have a visual element, but boring stock photos won’t cut it. Consider using these websites instead.