Patagonia, REI target administration’s rollback of land protections
The outdoor retailers have a history of environmental activism. After the Trump administration announced a historic rollback of protections, both responded.
The outdoor retailers have a history of environmental activism. After the Trump administration announced a historic rollback of protections, both responded.
Soliciting and heeding worker ideas shows you value their voice. It’s also a smart way to boost engagement, increase job satisfaction and improve recruiting efforts.
Demonstrating a positive ROI is just part of the battle. Savvy marketers should explore other ways to demonstrate the value of engaging on digital platforms.
As users continue to share major life events on social media, brands can use these announcements for engagement and reach according to a new study.
Plan now to use information-gathering tools to focus your campaigns and land more pitches for better exposure to your ideal audiences.
Keeping on top of industry trends and best practices can be draining, unless you focus your attention on the best information sources. Here’s a list of hubs worth your valuable time.
If you are a PR pro, you spend a lot of time on social media. Here are some ways the PR industry has changed to reflect the new normal—and ideas for how you can best reallocate your resources.
With the barrier of entry at an all-time low, it can feel easy to publish at a relentless pace. Here are some essential steps to take before posting a word.
Constant posting to social media platforms might scratch a content or editorial itch, but there are more valuable ways to be spending that time.
To understand the values and beliefs that pervade your organization, ask employees to weigh in on these key elements of their work experience. The results can be affirming or jarring.
Audio content is scorching hot right now, but creating something great takes no small amount of prep and perseverance. Follow these tips to launch, produce and market your program.
The used-car retailer recently used YouTube to grab its the spotlight after a filmmaker’s humorous attempt to sell his partner’s car made waves online.
It’s time to prioritize your livestreams and broadcasts. Read on for ideas on how to optimize your visual assets in the coming year.
Competing with the big brands? Video is the great equalizer. Find out how to push your message to the right audience.
Before blowing anything up, gather feedback from colleagues and executives. Prioritize surveys, focus groups and substantive interviews with company leaders.