3 tips for repurposing your old content
Every piece doesn’t have to be a revelation. Here are some ways to get more mileage out of your old work.
Every piece doesn’t have to be a revelation. Here are some ways to get more mileage out of your old work.
For marketers, there can be too much of a good thing. Here’s how to narrow your focus and spend your money on the projects that matter.
The social media giant is working to allay fears and mollify watchdogs who say it allowed illicit access to users’ personal information that helped sway the 2016 election. Can it silence critics?
The yearly NCAA extravaganza offers plenty of guidance for communicators to glean. Here are a few tips to help you cut down the nets of messaging success.
A new study shows that 66 percent of SEO managers work in-house, mainly managing social media and creating content. What are they doing to better serve PR efforts?
Nothing in PR stays the same for long. Here are some changes coming down the pike that communicators should heed—and make the necessary adjustments.
Frustrated with algorithm tweaks and diminishing organic reach on the world’s largest social network, marketers are redirecting resources toward different platforms.
As the platform matures—and finally turns a profit—smart communicators are leaving some old strategies in the dust. Here are some tactics that social media marketers should avoid.
The search giant has become the de facto internet police, promoting companies that play by its rules, and downgrading web pages that—in its view—fail to serve users.
Prove you’re a digital and social media expert. Enter PR Daily’s 2018 Digital PR & Social Media Awards. Don’t miss the extended deadline on March 23.
Before going international, immerse yourself in the culture. Do your research, focus your resources where you can get traction, and prepare a culturally appropriate crisis response plan.
After years of run-up, Mickey D’s is rolling out non-frozen, cooked-to-order Quarter Pounders. Its fast-food rival was keen to note that the meat in many of the chain’s other items is still frozen.
While some industry vets are moving away from the press release, there are still important uses for traditional tactics. Here’s how to make the most of this PR staple.
If you’ve just launched a website, or if your search ranking has suddenly fallen, put in the time, effort and money to uncover issues that are diminishing your visibility.
Here’s a slew of handy hints, insights and predictions to help guide your visual content strategy.