5 tips for publishing your Op-Ed
As reporter staffs shrink, an opportunity for PR pros and their clients has emerged. How can you take advantage and get the coverage your business requires?
As reporter staffs shrink, an opportunity for PR pros and their clients has emerged. How can you take advantage and get the coverage your business requires?
Live broadcasts, personalized messages, animated explainers, testimonials and tutorials are all worthy of investment.
Nothing stays the same for long in social media marketing, but a few eternal truths can be discerned from years of trial and error.
Grabbing a reader’s attention can be tricky—especially when you’ve only got a few seconds. Here are some tips for hooking distracted audiences.
Some skills that make or break a PR career are hard to quantify. What are the intangible qualities that send a PR pro to the top of the class?
Facebook endures as the dominant venue for online promotion, but Instagram and LinkedIn continue to rise, and women- and millennial-owned companies are flocking to digital platforms.
Take this short self-assessment and get personalized recommendations and advice—for free.
Ninety-five percent of Americans now own a cell phone. If your content doesn’t seamlessly display on popular smartphones and smaller screens, don’t expect much messaging success.
Banish workplace malaise and set your staff ablaze with productivity by offering genuine opportunities for growth and substantive challenges to tackle.
Blocking popular sites won’t prevent wasted time. Empower workers to extend the company’s reach by offering clear content guidelines and ongoing training.
Speaking to a reporter can be like walking a tightrope. You want to be truthful, of course, but off-the-cuff remarks can land you in trouble. Follow this guidance to maintain your equilibrium.
In a marketplace where measures of trust are plummeting, communicators are desperate to regain their audience. Here’s one tool you shouldn’t overlook.
With the organic reach of content shrinking on the web, why should you continue to invest in the strategy? Here are six reasons not to abandon ship.
How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam.
Want to go viral on the popular platform? Take a dive into the data to find out how.