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Ask readers the right questions; you’ll get the right answers

with Jerre Stead

We might as well start calling them anti-files because there's nothing positive we can say about most of them

Only one Fortune 500 CEO has his own blog, and that's Jonathan Schwartz, head of Sun Microsystems. A blogging strategy that promises to be more common and more sustainable is that undertaken recently by Dell Computers and Southwest Airlines.

Real-world navigation is a combination of knowing where you are, where you’re going, and how and when you’ll get there. On the World Wide Web, the same rules apply.

Employers that go beyond the hearty pat on the back to keep employees happy.

How to avoid being mistaken for spam when responding to Web site e-mails