Infographic: The benefits of purpose-driven marketing
Supporting a cause could help you earn brand loyalists and lead to higher revenue. Here’s why the marketing tactic can be beneficial for organizations.
An organization’s good deeds could have a positive impact on its bottom line.
With a bevy of brands offering similar products or services, championing a worthy cause could be the differentiator that helps your organization stand out.
The tactic—known as purpose-driven marketing—is also a great way to tap the millennial market, which often purchases from brands that support social issues they agree with, according to an infographic from Digital Marketing Philippines.
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