Infographic: How color changes the perception of your message

The colors you use send a specific message to your audience.

When designing your visual style, whether that’s on a website or in print, it is important to know what emotions you want your reader to feel.

Do you want the reader to feel a sense of stability? Brown might be a good hue to lean on. Excitement? Red and yellow are good fits. The shade can make a difference, too, with sky blue giving a sense of freedom and self-expression. Royal blue signals trust and honesty.