IHOP reminds consumers of its burgers by calling them ‘pancakes’
The restaurant chain introduced new and limited-time menu items, one featuring a flapjack in between meat patties. Its marketing messages are even wackier.
International House of Pancakes served up its latest marketing campaign with a side of sass.
On Monday, the restaurant chain announced its new line of “pancakes”:
.@TheRexlChxndler wanted us to stick to pancakes. Well, this one's for you, Chandler… pic.twitter.com/ALanNzGAJM
— IHOP (@IHOP) June 3, 2019
The move echoes IHOP’s June 2018 marketing stunt, when the chain announced its new name was “IHOb.” A month later, IHOP’s restated its former name, and the company’s marketing team admitted it was a ploy to promote its burgers.
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