Coca-Cola embraces past failure with New Coke ‘relaunch’
The product, which flopped in the ‘80s, will be offered for a limited time to promote Netflix’s third season of ‘Stranger Things.’
For more than 30 years, Coca-Cola Company’s “New Coke” recipe has been shorthand for a marketing failure.
Now, the beverage company is facing its past mistake and using it to play on consumers’ nostalgia: It’s offering the retracted recipe for a limited time, in partnership with Netflix’s “Stranger Things.”
In a first-of-its-kind partnership with Netflix, we’re bringing back New Coke as an innovative way to reach “Stranger Things” fans. https://t.co/m7MEfX6E4i pic.twitter.com/GKvRLZnpDP
— The Coca-Cola Co. (@CocaColaCo) May 21, 2019
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
