Check out these 9 outstanding books about branding
From authors including Tony Hsieh, Seth Godin and Pixar co-founder Ed Catmul, these tomes offer guidance and case studies that can point marketers down the path toward brilliance.
Branding is a never-ending education.
Whether it’s a new stumbling block or good old stagnation, it’s a challenge to stay relevant. It’s also complicated. From strategy to design, there’s a lot to think about, but you don’t have to go it alone.
There are lots of books on branding (our office shelves are packed with them), but there are a few standouts that we’ve found especially helpful. So, to pass it on, we’ve rounded up nine of our team’s favorite books.
These recommendations cover everything from branding theory to digital design, but each can contribute something valuable if you’re building a brand.
1. Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
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