Deploying purposeful thought leadership during an acquisition
A thoughtful thought leadership strategy can win the hearts and minds of employees during change.
A thoughtful thought leadership strategy can win the hearts and minds of employees during change.
How the gigantic organization embraces thought leadership and brand journalism to communicate its new identities with purpose as a guide.
It’s not just what you say that matters — how that message is delivered matters, too.
The closing of an M&A transaction may feel like “the end,” but once the funding has changed hands, the detailed process of ensuring post-closing success begins.
How to respond when individual workers begin to become the story in the wake of layoffs.
Close partnership with HR is one way to make this rocky road a little smoother.
Your work goes a long way toward righting the ship.
Layoffs are devastating for those who are told they no longer have a job. But they’re no walk in the park for those left behind, either.
Jessica Doyle of Two Creeks Strategies shares the golden rule for communicating layoffs.
Our crisis management strategies and sentiment monitoring efforts require a widening stakeholder set.
Who do people trust to tell the truth?
A case study in the fundamentals required to successfully communicate during times of change.
Wayfair cut jobs shortly after the CEO told employees to work harder. Here’s what stuck out.
2023 was a massive year for unions, setting them up for big moves on the labor front in 2024.
Communicating with under-engaged internal audiences can pay dividends during times of change.