Change comms strategies that break through the noise

Communicating with under-engaged internal audiences can pay dividends during times of change.

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2024 is already rife with so many new issues and distractions that it’s exhausting to think about. These issues also surface at work—in a remote age, it’s inevitable.

Thankfully, during Ragan’s Future of Communications Conference this past November, Anita Guerrero, VP of corporate communications and brand management at Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago, moderated a spicy conversation about change comms with Peppercomm CEO Steve Cody, Lockheed Martin Missiles and Fire Control VP of Communications Ashlee V. Davidson, and Ragan Consulting Group Co-Founder and Senior Partner Jim Ylisela.

Here’s what we learned.

Guerrero began the conversations by asking each panelist to share a change communications trend that they’re watching closely.

Cody began by explaining that most organizations are changing on the fly, with many hiring strategic firms that charge them millions of dollars to compose a change management plan that senior management expects those under them to implement.

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