Nonprofit communications professionals are tasked with telling the stories of often underrecognized, but immensely important, causes or organizations. Their goal is to raise awareness or funding for these initiatives. 

The winning PR professionals, teams and agencies in PR Daily's 2020 Nonprofit PR Awards did just that. They increased exposure and funding, built beneficial partnerships and helped tell the stories of these organizations and causes. 

Read on to learn more about the top winners and Honorable Mention recipients for PR Daily’s 2020 Nonprofit PR Awards. Follow the hashtag #PRDAwards to congratulate them on their impressive work.

Campaigns

Advocacy or Awareness Campaign

WINNER
SickKids Airbnb
No Fixed Address Inc. and The Hospital for Sick Children

Honorable Mentions

  • Academy’s COVID-19 resources, Academy of Nutrition and Dietetics
  • "Celebrating the Realtor® Heart." Florida Realtors®
  • Children’s Health 2019 Beyond ABC Campaign Builds Critical Dialogue to Addresses Mental Health Crisis, Children's Health
  • Lolli: The Exhibit Nobody Wants to Talk About, No Fixed Address
  • TRUST CAMPAIGN: # WE ARE PART OF A NEW GENERATION THAT TRUSTS, USAID’s Alliances for Reconciliation (PAR), implemented by ACDI/VOCA
  • Your Risk Is Real, National Association of Insurance Commissioners
  • The War Inside, Volunteers of America

Branding or Rebranding Campaign

WINNER
The Oklahoma State University Rebrand: One University, One Logo for All
Oklahoma State University

Honorable Mentions

  • INLIVIAN: Housing Redefined, INLIVIAN: Housing Redefined
  • Urban Green Lab Rebranding Campaign, GS&F

Community-Nonprofit Partnership

WINNER
IHOP Kid Chef
Children's Miracle Network Hospitals and IHOP

Honorable Mentions

  • Extra Life Hackathon, Children's Miracle Network Hospitals
  • Ocean Conservancy’s Partnership with Miami Super Bowl Host Committee, Ocean Conservancy
  • One with the Aetas, Megaworld Foundation, Inc.
  • The Power of Sport, Noisy Trumpet

Community-Nonprofit Partnership

WINNER
At-Home Learning / Organizational Coronavirus Responses
PBS SoCal and KCET

Honorable Mentions

  • Extra Life Hackathon, Children's Miracle Network Hospitals
  • Ocean Conservancy’s Partnership with Miami Super Bowl Host Committee, Ocean Conservancy
  • One with the Aetas, Megaworld Foundation, Inc.
  • The Power of Sport, Noisy Trumpet

Crisis Communications Campaign

WINNER
Overlake's COVID-19 Response
Overlake Medical Center and Clinics

Honorable Mention

  • Public Affairs, Washington University in St. Louis

Event PR and Marketing

WINNER
Miracle Home in Real Life
Children's Miracle Network Hospitals and RE/MAX

Honorable Mentions

  • Children’s Health 2019 Beyond ABC Symposium Spurs Critical Dialogue about Mental Health, Children's Health
  • Extra Life United: Online Edition, Children's Miracle Network Hospitals

Fundraising Campaign

WINNER
Give to the Max IX
Habitat for Humanity of Collier County

Marketing Campaign

WINNER
No Kid Hungry Live
No Kid Hungry

Honorable Mentions

  • 2019 Golden Apple Awards Campaign, The Harbinger Group
  • Children’s Health Expands Email Marketing Program to Increase Awareness, Deepen Relationships, Children's Health
  • "More Than" Campaign, The Chicago School of Professional Psychology / TCS Education System

Media Relations Campaign

WINNER
Lolli: The Exhibit Nobody Wants to Talk About
No Fixed Address Inc. and Canadian Centre for Child Protection

Honorable Mentions

  • Children’s Health Sparks Change, Awareness with Mental Health PR Campaign, Children's Health
  • Dr. Michael Horowitz, TCS Education System
  • “Newsjacking” COVID-19 with Mitacs research and innovation, Mitacs
  • Public Affairs, Washington University in St. Louis
  • Shining a Light on Child Sex Trafficking in the US, RoseComm for Shared Hope International
  • SickKids Airbnb, No Fixed Address Inc.
  • The National Headache Foundation, The Motion Agency
  • Western Golf Association Evans Scholars Foundation, Dittoe Public Relations

Social Media Campaign

WINNER
Hope in Your Hand - Bringing online counseling to those in need
Children's Home Society of Florida

Honorable Mention

  • Community Corner, The Lundquist Institute

Visual Storytelling

WINNER
We Built This Skyline
General Building Contractors Association

Honorable Mentions

  • "Celebrating the Realtor® Heart", Florida Realtors®
  • Guardians for the Homeless, California Hospital Association
  • Lolli: The Exhibit Nobody Wants to Talk About, No Fixed Address
  • "Telling Our Stories: Real Lives of People with Developmental Disabilities in Georgia" (i.e. GCDD Storytelling Project), Georgia Council on Developmental Disabilities

Creative PR Assets

Annual Report

WINNER
Annual Report
Health Center Partners

Honorable Mentions

  • Annual Impact Report, AltaMed Health Services
  • Annual PR & Marketing Report, Foundation for Chiropractic Progress

Blogs/Articles

WINNER
Children’s Health Blog Strategy Focuses on Search, Engagement to Achieve Record-Breaking Results
Children’s Health

Honorable Mentions

  • INSIGHT blog, The Chicago School of Professional Psychology / TCS Education System
  • "Rewriting the Script", The Chicago School of Professional Psychology / TCS Education System

Digital Publication

WINNER
Megaworld Foundation @ 20
Megaworld Foundation, Inc.

Honorable Mention

  • UNBOUND Digital Magazine, Saybrook University / TCS Education System

Print Publication

WINNER
INSIGHT Magazine
The Chicago School of Professional Psychology / TCS Education System

Honorable Mentions

  • connect, an information and resource guide, Area Agency on Aging 1-B
  • Megaworld Foundation @ 20, Megaworld Foundation, Inc.
  • REACH Magazine, Tarrant County College
  • Trust Talk Magazine, Better Business Bureau Serving the Heart of Texas

Print Publication

WINNER
University of Utah Magazine
University of Utah

Honorable Mentions

  • connect, an information and resource guide, Area Agency on Aging 1-B
  • Megaworld Foundation @ 20, Megaworld Foundation, Inc.
  • REACH Magazine, Tarrant County College
  • Trust Talk Magazine, Better Business Bureau Serving the Heart of Texas

Video

WINNER
Megaworld Takes a Stand for the United Nations Sustainable Development Goals
Megaworld Foundation, Inc.

Honorable Mention

  • The War Inside, Volunteers of America

Website

WINNER
Children’s Health Redesigns, Launches On-Site Search Function to Create Best-In-Class Website
Children’s Health

Honorable Mention

  • Decade of Difference, TCS Education System

Grand Prize

Nonprofit Communications Professional of the Year

GRAND PRIZE
Sally Crocker
HSC School of Public Health

Nonprofit PR Agency Team of the Year

GRAND PRIZE
Building Momentum for Social Good
Momentum Communications Group

Nonprofit PR Campaign of the Year

GRAND PRIZE
SickKids Airbnb
No Fixed Address Inc. and The Hospital for Sick Children

Nonprofit PR Team of the Year

GRAND PRIZE
PR Team
Better Business Bureau serving the Heart of Texas