Article selection and promotion drive alumni magazine readership

Focusing on current events—and linking each article to its values—helped The Chicago School of Professional Psychology’s alumni magazine staff produce an exceptional fall 2019 edition of its INSIGHT magazine. Each article gave the team the opportunity to offer the school’s unique perspective. The cover story, which occupies the magazine’s centerspread, focused on the need for integrated healthcare, using the opioid crisis to drive home its point.

Other articles included the toll natural disasters take on mental health and the school’s response to Hurricane Katrina, among other topics. Distributed to 12,311 members of the school community, the magazine also got a boost when features from the edition were shared in emails to prospective students, producing a 37.1% open rate (more than 10 points higher than the industry average). The “From the Magazine” section of the school’s blog also drive traffic to the online version of the magazine, which also performed well in social promotion, reaching almost 330,000 people on Facebook alone.