Presenting the winners of Ragan’s 2014 Content Marketing Awards

We opened the gates and created an awards program to showcase marketing and communications professionals who write, edit, film, and publish content that promotes a brand or organization.

The entries that came in were creative and useful—content marketing at its best.

We saw websites, blogs, videos, infographics, publications, and of course the best overall in the Grand Prize category of Best Content Marketing Series.

This inaugural year of the Content Marketing Awards showed that we’ve made a very fair start in this area. We cannot wait to see what 2015 will bring to the table.

And now…the winners and honorable mentions in Ragan’s 2014 Content Marketing Awards!

Please join us in congratulating them.

Categories

Best Article

WINNER
THE SCIENCE BEHIND FALL COLOR: Destination immersion through digital storytelling
Asheville Convention & Visitors Bureau

Honorable Mentions

  • AT&T Employee Communications, Military Appreciation
  • SpareFoot, Living in a Storage Unit
  • Lehigh Valley Health Network
  • Porter Novelli LATAM for Microsoft Latin America, Windows XP Farewell Letter

Best Blog

WINNER
Blogging Toward a Healthier Michigan
Finn Partners for Blue Cross Blue Shield of Michigan

Honorable Mentions

  • Gregory FCA for SHI, The SHI Blog
  • Arcadia University, Because Arcadia
  • Anthropologie, Anthropologie Blog
  • TopLine Comms for WorldPay, SmallBusinessHeroes.co.uk
  • Salesforce ExactTarget Marketing Cloud, The ExactTarget Marketing Cloud Blog
  • ViSalus, Vi Blog

Best Content Series

WINNER
Guitar Center Sessions on DIRECTV
Guitar Center

Honorable Mentions

  • Vancouver Community College, Live Well for Less
  • iCIMS, Hire Expectations Institute
  • Esurance for ALCHEMYcreative, Esurance Presents: Why I Ride

Best Electronic Publication/E-newsletter

WINNER
SHIFT Happens
SHIFT Communications

Honorable Mentions

  • VSP Vision Care, EnVision E-newsletter
  • The Henry Ford, 2013 Enthusiast Channels
  • Avnet Electronics Marketing, AXIOM
  • Land O'Lakes, Inc., Intranet relaunch: The Source
  • Taco Bell Corp., Taco Bell Company Newsletters

Best Infographics

WINNER
Las Vegas Million Dollar Weekend Checklist
Internet Marketing Inc. for Aria Resort & Casino Las Vegas

Honorable Mentions

  • GovLoop, GovLoop infographics
  • SpareFoot, Portland vs. Austin infographic
  • PPLCONNECT, SXSW 'Coming Out' Celebration
  • Mulberry Marketing Communications for Cintas Corporation, Hot Topic: Fire Extinguisher Training
  • StrategicAmpersand for TekSavvy, How Much TekSavvy Do you Need?
  • IHG, Candlewood Suites® Lending Locker Consumer Launch

Best Mobile Website or App

WINNER
Video Appraisal — The First of its Kind in the Insurance Industry
Esurance

Honorable Mentions

  • Stein IAS for Trelleborg Marine Systems, The Interactive LNG Track Record Tool
  • CNA, The New CNA.com

Best Print Publication

WINNER
Whole Foods Market magazine
Whole Foods

Honorable Mentions

  • Northwestern Mutual, Creative Living Magazine
  • FTI Consulting for Dow Packaging and Specialty Plastics, IN: A Perspective on Global Packaging by Dow
  • J.P. Morgan Asset Management, Journey magazine
  • Nobel Biocare, Nobel Biocare News
  • Ethos for Carlson Rezidor Hotel Group, Hotline Magazine

Best Use of Social Media

WINNER
Social Seller Program
JLL

Honorable Mentions

  • PPL Electric Utilities, Project Envolve
  • Mesa Fire and Medical Department, Dangers of Distracted Driving
  • Anthropologie, Anthropologie Instagram
  • ClickMedia for McDonald's, McDonald's Social Media campaign for launching in Vietnam
  • IHG, Holiday Inn Express Stay Smart Campaign
  • Springfield Clinic, Springfield Clinic Social Media

Best Video

WINNER
I Run for Perkins
Perkins School for the Blind

Honorable Mentions

  • AT&T with FleishmanHillard, Keeping Alaska Connected
  • Stein IAS for Trelleborg Marine Systems, Rubber Compound Composition and Fender Performance video
  • Stein IAS for Trelleborg Marine Systems, Meet the Experts
  • Kaiser Permanente, Every Body Walk!

Best Website

WINNER
Lehigh Valley Health Network

Honorable Mentions

  • Mitek, www.MitekSystems.com
  • Prince William County, Virginia, Prince William County Online News Portal
  • Project Lead The Way, New Year, New Look: Release of New PLTW.org
  • Horn Group for The Alliance for Downtown New York, LaunchLM website
  • Taco Bell Corp., MyTacoBell.com

Grand Prize

Grand Prize: Best Content Marketing Strategy

GRAND PRIZE
Best Content Marketing Strategy
Anthropologie

Honorable Mentions

  • Stein IAS for Trelleborg Marine Systems, Rubber Stamped! (Webinar)
  • Stein IAS for TalkTalk Business, Integrate Britain
  • Zocalo Group for Nestlé Coffee-mate, Stirring Up Love "Outside the Cup"
  • McKesson Health Solutions with support from DDCworks, The State of Value-Based Reimbursement and the Transition from Volume to Value in 2014
  • Lehigh Valley Health Network, Content Marketing Strategy