Mining the nostalgia trend, Sony celebrates 40 years of Walkman
The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line?
Everything old is new again.
Sony is tapping into consumers’ nostalgia to grab headlines—and maybe sell some merchandise.
The company released a video on YouTube celebrating 40 years of the company’s iconic music player, the Walkman:
https://www.youtube.com/watch?v=YH2T94XWqck
The video was a hit for many online, with users leaving comments like “Sony Walkman is the best in the world” and “Sony’s been a part of my music experience like no other.” However, the brand hasn’t been atop the music player industry for many years after losing market share to Apple and its revolutionary iPod.
Can Sony find a way back into the market?
The 40th anniversary of the one-time tech giant has resulted in many headlines steeped in nostalgia, but few mentions of the company’s current offerings.
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