5 tips for harnessing emotion in marketing
It’s never been more important to tug on a consumer’s heartstrings, but marketers must find a way to measure success without invading people’s privacy. Consider these insights.
This year’s South by Southwest (SXSW) conference in Austin, Texas, was all about emotion
Every event, presentation and brand experience focused on the manipulation of human emotion. Consider technology such as Sony’s Aibo robo-puppies, which get excited when you interact with them, or LG’s CLOi robots, friendly little machines that show emotion with their eyes. Even the augmented reality audio designed to help you daydream and reset your mood.
The power of emotion is a strong thread in marketing, and the concept kept my mind running long after I stepped off the plane back home.
Here are some of the things still on my mind following a frenzied five days in Texas:
1. Emotional marketing helps brands rise above the noise.
When it comes to striking a chord, emotional connections almost always fare better than logical connections.
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