4 crucial SEO trends to embrace
Pour plenty of energy and effort into organic search, closely monitor new spam rules, and optimize content for a broad array of devices.
Rising to the top of search rankings—and maintaining your lofty perch—is a constant strategic battle.
Google’s algorithms are famously fickle and fluid, and the evolution of mobile technology, artificial intelligence (AI), the internet of things (IoT) and search presents new challenges for PR, marketing and communication professionals.
Google’s chief aim is to rank the most relevant content first. There are multitudes of factors that determine your search ranking fate—many of which are mysterious—but Google does offer plenty of straightforward tips to succeed.
Let’s review four worthwhile SEO trends to embrace as we careen toward 2019:
1. Circumvent ad blockers by optimizing organic search rankings.
Ad blocking is on the rise. Research shows that roughly 40 percent of laptop users are already using ad blocking software, and those numbers are expected to skyrocket in coming years.
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