3 hot marketing trends for 2019
Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences.
The holidays have barely ended, and marketers are already brainstorming messages, campaigns and content that can help them stand out.
Making a splash in a crowded media landscape of branded content—not to mention increasing customer loyalty and boosting your organization’s bottom line—is a tall order. Thankfully, marketers have several tools and resources to help them succeed.
Here are three trends to include in your marketing campaigns this year:
1. Use cause marketing and take a stand.
Steve Radick, senior vice president and senior director at Burson Cohn & Wolfe, says more organizations are embracing cause marketing to “have a positive impact not only on their business, but on society as a whole.”
In September, Nike drew criticism, but also overwhelming support, for its ”Believe in something” campaign that featured Colin Kaepernick. Other organizations, including Airbnb, Ben & Jerry’s, Proctor & Gamble and PayPal have spoken out on social and political issues, whether woven into marketing messages or in response to PR crises.
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