2020 vision: The top 5 emerging trends in marketing and PR
A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape.
Digital will drive marketing and PR in 2020.
With so many factors in play and new platforms and technologies springing up, many industry pros are wondering what to expect. Here are five trends we’ll see dominating marketing and PR efforts in the new year:
1. An interactive content explosion
More than 90% of buyers are begging for more interactive content. Content marketing will shift focus to give people what they want. Expect to see more augmented/virtual reality, gamified quizzes and polls, online events and shoppable posts. If you’re spending on content, make it interactive, or you won’t keep your customers engaged—but you can bet your competitors will.
2. New roles for chatbots
Businesses will begin using chatbots to build deeper relationships with their customer base. Ask the right questions, and your digital team can learn more about consumer likes and dislikes, gather real quotes from consumers, and create authentic, meaningful engagement. Savvy brand marketers will be using chatbots and other consumer insights to springboard innovation and inspiration for developing products and services.
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