13 memorable taglines to fire up your creativity

Finding the perfect tagline can be daunting.

You want something punchy and descriptive that encapsulates who you are, what you’re about and why people should choose you.

If you want a tagline that resonates and sways people, it should be memorable and compelling. Of course, that’s a tall order.

Research has found that prolonged media exposure can increase tagline recall, but the secret to coming up with a tagline people like comes down to these characteristics:

Anyone can come up with a great tagline—regardless of how “boring” your business or industry is. Here are 13 standouts to get your creative juices flowing:

1. Coffee House Press

“Where good books are brewing.”

Coffee House Press is an independent book publisher based in Minneapolis. The company’s clever tagline describes who they are and what they do, with a shot of flavorful wordplay.

2. Wounded Warrior Project

“The greatest casualty is being forgotten.”

This nonprofit offers a variety of services to injured veterans, including health care and economic support. This powerful, poignant tagline encapsulates the nonprofit’s mission, and it compels people to care.