Why you should add journalists to your content team
A look at why your corporate communications department should add traditional-media reporters to its content team, and why journalist old-timers no longer turn up their noses at brand journalism.
Journalism and other writing careers have been institutions for centuries, but massive changes have made staying in journalism as shaky as leaving. For years, its structure was consistent: You came into a newsroom, did your time writing less interesting stories, found your niche, and then settled into a career. However, with so many newsroom layoffs and the very face of journalism rapidly changing, many of these conventional careers have ceased to exist.
Brand journalism and content marketing have grown in popularity, causing more journalists to consider a career change. However, many don’t understand what content marketing is, let alone know how to flourish in it. If you wonder about others who have successfully switched, here’s how a few former journalists pivoted into content marketing careers by using the skills they learned in the newsroom:
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