Why passive voice in corporate writing is a good thing
The active voice is for braggarts, whiners, and finger-pointers, says B.S. Reiter, the nom de plume of a recovering corporate editor.
The active voice is for braggarts, whiners, and finger-pointers, says B.S. Reiter, the nom de plume of a recovering corporate editor
The passive voice is as well suited to business as it is to science. Scientists use the passive voice because they write about situations where the action is more important than the agent. Tectonic plates and subatomic particles don’t move the way they do because they want to or because something or someone wants them to—they move that way because that’s just the way things are. You want to create the same impression about business. In almost all cases, the message you want to get across is, “It wasn’t me. That’s just the way things are.” Using the passive voice allows you to:
• Evade responsibility for things that would make you or your company look bad • Decline responsibility for things that your boss wants to take credit for.
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