Why now is a great time to consider TikTok
Two executives who have staked their future on the short video platform share why they think it’s never been a better time to consider investing in TikTok content.
Is now the time to get your brand involved on TikTok?
Consumers in the U.S. are stuck in their homes to wait out the COVID-19 crisis, and brand managers are looking for ways to connect with new audiences. TikTok has had a meteoric rise in recent months, with some celebrities and brands finding success with the short video format.
Brian Mandler and Brian Nelson saw an opportunity and created The Network Effect, a digital agency primarily focused on TikTok as a marketing platform.
Here’s what they say are some of the opportunities that exist for organizations that want to take a risk:
PR Daily: Why should brands consider TikTok? What are the advantages?
Mandler and Nelson: It hits Gen-Z right on the bullseye and growth/engagement is massive both domestically and internationally. It’s also addictive, interactive and an easily consumable short form video.
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