Why internal comms and marketing should work together
If you can’t seem to convince marketing how important it is for your departments to collaborate, find a way to slip them this article.
The internal communications team needs eyes in all corners of an organization.
Internal communications supports every business function from IT to HR to finance to research and development. It connects employees and ensures they’re aware of the issues that affect them.
When internal communications and marketing unite, they’re remarkably powerful. Sadly, these departments often act like estranged family members.
Why? Are they too busy? Do they have too many conflicting priorities?
It’s frustrating when these teams miss opportunities to connect the dots between customers and employees, but it happens all too often. Consider this situation:
To reposition an organization’s brand, the marketing team created an integrated external campaign. It was an exciting campaign, but the marketers didn’t mention it to the internal communications team until two weeks before launch day.
Amazing customer service and employees’ personal touch constituted the foundation of the repositioned brand, but no one told the customer service team. How can the campaign’s external messages reflect the customer experience if frontline teams aren’t aware of them?
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