Why content marketers shouldn’t overlook niche outlets

Part of creating effective content is knowing where you want it to end up.

Choosing publications that will best fit your target audience is key. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company.

First off, it’s important to understand the difference between the two types of publications you can pitch content to, and what sort of content makes sense for each.

Marquee publications

These publications have a larger, broader range of audience members who want to read public interest pieces that get them thinking. Articles normally require an editor to do a ton of work if they were being written in-house, so having a topic that appeals to a wide audience land on his or her desk from an outside contributor is a win-win. Readers are looking to be delighted and intrigued by stories and revelations that they can comprehend and learn from.

Niche publications