Why and how to use a mobile newsfeed for internal comms
You’re puzzling about new ways to reach everyone from the boardroom to the production floor. The answer is in your hands—or, rather, theirs. Consider an app for their handheld devices.
More and more organizations are shifting to a mobile-first, newsfeed-like approach to internal communication.
Consider these examples:
Employee communications are all behind firewalls, so case studies are hard to come by. So, if it’s bubbling up in media circles, it’s probably a bigger trend than we think.
Yet, many companies are still operating on 1998 internet principles, too reliant on websites and desktop views to drive employee awareness and understanding of company priorities and issues.
We are just weeks away from 2017, and mobile devices are the prevalent channel of choice for people to access information. Still, employee communications teams haven’t adapted for several reasons: lack of budget, lack of vision, lack of leadership, and the list goes on.
Don’t be among the laggards; consider these approaches:
1. Make your employee communications experience mirror their personal communications experience.
That’s what drove Target to create its “Briefly” daily email.
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