Why (and how) communicators should have a ‘spring training’
Let’s take some time to limber up, reintroduce ourselves to teammates, and refocus on comms fundamentals.
Though many of us are still shivering in heavy coats and scraping ice off windshields, baseball is back.
Even non-fans must admit there’s something warm, alluring, comforting and nostalgic about spring training’s sharp cracks of the bat and ball-thumped mitts. As Chicago Cubs icon Ernie Banks said: “Spring training means flowers, people coming outdoors, sunshine, optimism and baseball. Spring training is a time to think about being young again.”
Spring training is about much more than baseball itself. It’s a time for players and coaches to spend a month refreshing relationships and reviewing fundamentals—and easing back into the rhythm and routine of the notoriously grueling 162-game season. Young players get a chance to shine; old hands mostly just stretch, eat sunflower seeds and refresh muscle memory; and the game scores mean absolutely nothing. Think of a monthlong corporate “team-building” exercise.
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