PR Measurement: 8 Benchmarking Benefits Crucial to Success
Why benchmark? The benefits are numerous—if you do it right.
This free tip sheet from Ragan Communications and Meltwater lays out why the key to PR success lies in a program that gathers intelligence about your organization, competitors, audience, influencers, social media engagement, leadership performance and other factors.
It details why benchmarking is essential for mapping a successful PR campaign.
In this tip sheet, you’ll learn how to:
- Make metrics meaningful
- Better target your outreach
- Answer the question: “Am I killing it—or getting killed?”
- Understand your audience better—and your message penetration
