WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis
Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.
Good morning, communicators:
Austin-area assisted living facility The Enclave at Round Rock Senior Living recently spiced up its bingo night with a special virtual guest: Matthew McConaughey.
https://www.facebook.com/TheEnclaveatRoundRockSeniorLiving/videos/652315845592481/
The virtual session was completed through a video chat and shared on Facebook Live. It’s an excellent example of simple ways you can connect and uplift audiences during the crisis.
Here are today’s top stories:
The Facebook-owned app announced it was limiting its forwarding feature, so messages could only be shared to one chat at a time. Along with a double-arrows icon placed on forwarded content, WhatsApp is hoping the action slows the spread of misinformation, especially related to COVID-19.
In a blog post, WhatsApp wrote:
As a private messaging service, we’ve taken several steps over the years to help keep conversations intimate. For example, we previously set limits on forwarded messages to constrain virality, which led to a 25% decrease in message forwards globally at the time.
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