VIDEO: These are the top skills communicators need for the future
Ragan asked our community of comms leaders what skills they think communicators need to succeed in the future of our industry.
Recently, Ragan asked our community of comms leaders what skills they think communicators need to succeed in the future of our industry, and what skills emerging communicators should focus on developing. Their answers emphasize a need to lead with empathy, excel at storytelling by becoming excellent writers with a sense of creativity and play, understand how data informs brings value to our profession, and much more.
Check out the video below for wisdom from:
- Brandi Boatner, IBM
- Amina Cami, Mutual of America
- Desson Thomson, Motion Picture Association of America
- Lori Teranishi, IQ 360
- Mary Thomas, CF Industries
- Leela Stake, FleishmanHillard
- Patrick Pho, Volkswagen of America
- Kevin Cockett, Kamehameha Schools
- Alyssa Hagan, Encompass Health
- Nancy Seideman, Emory University
- Molli Jordan, SAP
- Cat Collela-Graham
- Louis Carter, Best Practice Institute
- The Digital Communications Team @ Ferrovial
Fantastic Stuff! Great reminders and new skills, too. I want to work with these guys! Thanks Ragan.
I would add the ability to filter. This means taking a long, hard look at what communications you’re putting out there. Take a step back to assess the validity and frequency of communication to avoid turning off your audience and losing credibility.